The season's "The common grounds project" is finally here! The initiative where we step up the production to achieve a more long-term result. This time it’s in parts of our alpine range. We have worked to create durable products made of the high quality materials with sustainability in focus. The result is shell jackets, liners, bibs, gloves and underwear. All with the ICON label.

In the creation of this year's alpine ICON collection, our ambassador Malou has provided valuable input on how we could develop the products to become even more functional and with higher quality. Her thoughts and ideas have, among other things, resulted in a pair of new bibs with a large, easily accessible pocket, more spacious and stiffer collars on the shell jackets and hoods where the helmet can easily fit.