ride safely

In our helmets you will find MIPS and TwICEme-technology for maximun safety. Several of our back protectors are equipped with D30-material which is soft and flexible but becomes stiff and protects the body in the event of a collision.

Make sure to check your gear before heading out in the slopes!

safe payments
fast shipment
easy returns
safe payments
fast shipment
easy returns

get ready for the slopes

meet our ambassador, Malou


Malou is a freeskier who loves adventures and to discover new places and cultures.

We've been working together for several years which has resulted in, among other things, our alpine collection ICON; alpine wear which are made to last, in durable materials with sustainability in focus.


Want to make sustainable choices?

We actively work to eliminate what's bad for us humans or our planet from our processes and products. This means increasing our used share of recycled or sustainably produced virgin materials. A strong design focus is on making items that are easy to mend and care for, thus extending their life span over to a second or even third user. And in the end, we make it easy to recycle the different parts.

So if you want to make a sustainable choice when shopping, keep an eye out for the green spruce that indicates that the product meets our highest standard when it comes to sustainability.

If you want to learn more about how we work with sustainability, click the link below.

#inournature