Malou Peterson

Our ambassador and freeskier Malou Peterson has been with us for 4 years now. Malou loves to travel and ski at different locations worldwide.

She's grown up in the small ski resort of Åre in northern Sweden, where she skied more or less everywhere and everything. She's been part of the Swedish national ski team even. But it was Revelstoke, Canada, that captured her and it is here Malou explores the powder both on skis and on skins touring the mountain.

Even if Revelstoke can be seen as her home during alpine season, she doesn't hesitate to try out other ski resorts and mountains, just recently she took off to the amazing Antarctica.

We work together with Malou to develop and create sustainable and functional clothing for the shifting days on the mountain. Malou has played a major role in the making of our ICON collection, where everything from the fit to the selection of materials has been carefully orchestrated.

Start following Malou's adventures, click here